Here are some blogs from my classmates about their PR campaign project:
Heather
L'Oreal will be promoting a new makeup palette that will also have SPF protection. Part of the proceeds will go to skin cancer research. However, they are currently in a campaign that supports ovarian cancer research, so hopefully investor relations will be strong enough to have them support another cause in such a short time frame.
Mark
My company campaign involves a conglomerate holding company, Berkshire Hathaway, proposing an acquisition of NBC.
Hallie
My project focuses on a stock crash of Google Inc. I plan to use public relations techniques with an emphasis on raising stock prices to succesfully execute this project. The main emphasis is to raise investor confidence. Please check out my blog for more information.
Editor's note: The campaigns above are only used as a project for class. The information is not necessary true and the problems/solutions that they describe are made up for the benefit of learning about PR tactics.
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